Business Development Science and Technology Tourism

ZTA hosts digital workshop for tourism SMEs

ZTA digital tourism workshop

In a bid to capacitate, develop and initiate new marketing methods in the advent of a massive global digital uptake, the Zimbabwe Tourism Authority (ZTA) is set to host a virtual Digital Marketing workshop tomorrow.

The main objective of the workshop is to equip Small to Medium Enterprises in the tourism sector with the requisite skills to enhance their online presence.

ZTA Head Corporate Affairs, Godfrey Chief Koti said the workshop is meant to support and solidify the governing body’s efforts of skills development within the sector. “We are looking forward to the virtual workshop. This is certainly in line with the functions and provisions of the Tourism Act. It is our prerogative to develop marketing skills and initiatives within the industry,” he said.

“In the recently launched National Tourism Recovery and Growth Strategy, Digital Marketing is at the core of the strategy and this workshop is one of the key programs aimed at enhancing digital marketing skills in tourism,” he added.

The workshop will focus on some critical fundamentals of Digital Marketing Strategy which include content creation, social media analytics, and new media trends.

“Participants will be taken through current online and new media trends. This will enlighten them on the various success stories on the use and effective management of the different new media platforms,” he said.

The workshop will offer much-needed value to participants through the use of ‘real world’ case studies of social and other digital media.

The ZTA has put together an ingenious panel of young and vibrant presenters who are well in touch with Zimbabwe’s travel and tourism landscape.

Pablo. T. Chimusoro is an extraordinary travel enthusiast, travel curator, and digital content creator who will address the content creation process, growing an online audience, and how to achieve significant results through content creation.

Osbert Hove is an acclaimed writer, researcher, and digital media entrepreneur. He is expected to impart his wealth of knowledge on the guide to developing a Digital Marketing Strategy.

The third panelist, Nkosana Masuku is one of the vanguards in the field and is the start-up founder of Phenomenon Technologies, and he will present on the use of Virtual Reality and Augmented Reality in Digital Marketing Strategy.

The Workshop will be broadcast live on the ZTA’s Facebook page – @ZTAUpdates. Participation is free and to register, prospective participants can visit www.zimbabwetourism.net/digital or email: [email protected]

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Byron Adonis Mutingwende