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The Time is Now to Amplify African Talent Through Music

Old Mutual’s Amazing Voices, a Pan-African singing competition, will premiere on the small screen this Sunday on 12 January 2020, with contestants representing four African countries; Ghana, Kenya, Zimbabwe and South Africa – squaring off against each other for the grand prize of $100 000 (around R1.5 million).

Amazing Voices competition will unearth talent across three genres – gospel, pop and rhythm and blues (R&B) with incredible voices. The contestants will go through an audition phase in each country where celebrity in-country selectors will select three groups from each genre to represent the country in the grand finale.

“Old Mutual is excited to be the title sponsor for a show we believe will bring Africa together in a unique and uplifting way. We believe that music is a universal language which is why it forms the basis of our business’s strategic sponsorship focus. Now, more than ever, the continent is ready for the unifying experience and amplification of talent we know Amazing Voices is going to deliver,” says Vuyo Lee, Chief Marketing Officer at Old Mutual Limited.

The first season of Amazing Voices will kick-off with mass auditions that took place before celebrated in-country selectors who got the opportunity to select three groups of singers to advance to the home ground battle, which will be the elimination stage. After the elimination phase, the groups will advance to the grand stage where they will sing it out to win the main prize.

“Reality TV will never be the same again! Amazing Voices will take viewers on the musical journey with hopefuls from the four African countries set to showcase their talents across three genres. This will make for compelling viewing and entertainment like never before and we are glad that the show will premiere on our platforms as this reaffirms Multichoice as Africa’s best storyteller,” says Nkateko Mabaso – CEO M-Net.

Be entertained every Sunday by our hosts Thembisa Mdoda Nxumalo and Elikem Kumorzdie as they go on a journey with music groups with amazing voices.

DStv and GOtv viewers from Ghana, Kenya, South Africa and Zimbabwe will get to witness a historic talent search reality show.

Amazing Voices will be broadcast on Mzansi Magic, Mzansi Wethu, Africa Magic, Maisha Magic East and Zambezi Magic at 17:00 South African time and 18:00 Kenyan time. It will run for 13 weeks until 5 April 2020.

The time is now to amplify Africa’s talent.

About the author

Byron Adonis Mutingwende