Business Development Tourism Travel

Incentive travel fuels business growth: ZTA


The Zimbabwe Tourism Authority, Acting Chief Executive, Rita Likukuma has called on the business sector to seriously consider corporate incentive travel as a motivational tool for intensified business growth. Likukuma made the call at a function organised in collaboration with the Marketers Association of Zimbabwe in Bulawayo last night. 

Incentive Travel is a proven experience and a highly attractive reward that companies can rely upon to encourage employees or partners to boost sales and drive targets. Incentive travel is the reward element of an incentive, recognition, or loyalty program, which takes the form of an all expenses paid trip with a program of scheduled events and activities.

“The  benefits of embracing Incentive travel reinforce company brand and value, save costs with group travel economies of scale, employee engagement, motivating and inspiring staff and achieve business goals”.Incentive travel is targeted at sales personnel, marketing personnel, business community and customers”, said Likukuma. 

Incentive travel is an economic driver and creates employment, motivates domestic tourism, increases productivity, stimulates the economy and boosts the local economy. 

MAZ Secretary General, Gillian Rusike, said his organisation is excited about the corporate incentive travel product.”As MAZ we are in support of such an incentive, marketers must be recognised for their work well – done ZTA, and what better way to do this besides rewarding staff with a travel. I encourage all Senior Marketing Executives to introduce such initiatives within their corporates”, said Rusike.

Rusike added that MAZ was excited about the ZTA partnership.  “We are proud to announce that at the Marketers Annual Convention 2019, ZTA will be sponsoring the Individual Prize winners of the Exceptional Marketing Awards. The winners will get Accommodation Vouchers to stay in one of the incentive Travel Venues” added Rusike.

In her vote of thanks Sharon Stead the Tourism Business Council of Zimbabwe Matebeleland Representative said”Whether its via incentive travel or foreign international travellers, the value of the tourism dollar infiltrates and penetrates a vast variety of benefits.  What is it that our tourists remember, their last peak/ the highlight of their staff. I would like to challenge ZTA to embark on a campaign in welcoming tourists to the country” she said. 

About the author

Byron Adonis Mutingwende