Business Development

12th ‘Powered by Exide’ Winter Promotion roars to life

Exide batteries

By Tatenda Mujeyi

The 12th edition of the Powered by Exide Winter Promotion roars to life from the 1st of June to the 31st of August with the luckiest winner walking away with a Nissan NP200 among other prices.

With the luckiest taking home a Nissan NP200 among other prices on offer in this year’s edition of the annual battery manufacturer and supplier’s Winter promotion, the show seems to be bigger and more exciting.

“This year’s event is bigger than ever and there are loads of fabulous prizes to be won. The 12th Winter promotion will run from Tuesday, 1 June 2021 to Tuesday, 31st August 2021 in all Exide Express branches nationwide and Victor Onion’s shop in Graniteside, Harare.” Mr. Panganai Kufakunesu the Sales and Marketing Manager said at the launch.

The promotion seeks to strengthen the evergrowing bond between Exide Zimbabwe and its customers following the company’s growing network.

“The Powered by Exide winter promotion seeks to strengthen that bond and to give back to customers who are loyal to the Exide brand. The promotion has grown over the years in tandem with branch network expansion and most importantly, popularity with customers,” the Manager said.

The promotion will seek to avail equal opportunities for customers despite geographical location and has in turn subdivides Zimbabwe into two regions.

“To give customers a better chance of winning, the country has been divided into two regions, the Northern and Southern region. The northern region is composed of branches in Harare, Mashonaland East, Mashonaland West, and Mashonaland central. The Southern region has branches in Manicaland, Masvingo, Midland, Bulawayo, Matebeleland North, and South,” the company’s Sales and Marketing Manager emphasised.

To enter the promotion, “Buy an Exide battery from any Exide Express shop or Victor Onion shop. Get a coupon and fill in the required details. Deposit the coupon into boxes provided in-store. Customers can increase their chances of winning by posting pictures of their vehicles with Powered By Exide stickers via the Whatsapp platform,” Mr. Kufakunesu said.

Prizes to be won include the grand prize of a Nissan NP200, two solar-powered systems worth US$2400 each, and over 100 solar batteries among other consolation prizes to be won.

With the promotion running for its twelfth year, the excitement amongst the battery manufacturer and distributor is high with optimism that the promotion will continue its upward mobility.

The event was attended by the Company’s Management from all the Harare branches and surrounding regional offices with the General Manager, Mr. Pasipanodya thanking the customers and stakeholders for ensuring brand sustainability.

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Byron Adonis Mutingwende